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[主观题]

Most radio and television stations in the United States are commercial stations, that is t

o say, they earn their money from【61】or commercials. Private companies purchase radio and television【62】from the commercial stations in order to advertise their products. Cable television stations are also【63】stations, though they do not usually have advertisements.【64】watch cable stations, people must pay the cable TV company a certain amount of money each month.

Public radio and television stations, on the【65】hand, do not have advertisements and people do not have to【66】to watch them. These stations gain their money from the【67】, from private companies, and from some of the【68】who watch or listen their programs. The【69】government and some large corporations give【70】,large gifts on money, to the public stations.

(66)

A．products

B．programs

C．produce

D．governments

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更多“Most radio and television stat…”相关的问题

第1题

Radio, television and press______of conveying news and information.A．are the most three co

Radio, television and press______of conveying news and information.

A．are the most three common means

B．are the most common three means

C．are the three most common means

D．are three the most common means

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第2题

Radio, television and press areof conveying news and information（）

A．the most three common means

B．the three most common means

C．the most common three means

D．three the most common means

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第3题

Advertising is a paid, non-personal message communicated to a select audience through

a mass medium. Selective advertising promotes a particular brand of product. Institutional advertising is image-building advertising for a firm. Primary-demand advertising promotes the products of an entire industry rather than a single brand. The major advertising media are newspapers, magazines, direct mail, outdoor advertising, television, and radio. Newspapers account for the greatest part of advertising expenditures, with television running a fairly close second. Magazine advertising is perhaps the most prestigious, and direct mail is certainly the most selective medium. Radio and magazine advertising can also be quite selective, and radio is relatively inexpensive.

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第4题

There are thousands of different languages in the world. Everyone seems to think that his

native (本国的) language is the most important one, as it is their first language. For many people it is even their only language all their lives. But English is the world's most widely used language.

As a native language, English is spoken by nearly three hundred million people: in the U. S. , Eng land, Australia and some other countries.

For people in India and many other countries, English is often necessary for business, education, information and other activities. So English is the second language there.

As a foreign language, no other language is more widely studied or used than English. We use it to listen to the radio, to read books or to travel. It is also one of the working languages in the United Nations and is more used than the others.

The native language is a person's ______ language.

A．first

B．only

C．one

D．foreign

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第5题

Australia is nearly as large as the United States, but most of it is too dry for people to

live in. Around this dry part are large sheep and cow farms. A few of them are as large as the smallest states: of America. Often the nearest neighbours are several hundred kilometers away.

The two-way radio is very important to people who live on these great Australian farms. It works much like a telephone. A person can listen to someone else talk and then gives an answer. For example, people on the large farms could talk to a doctor far away. They could tell the doctor about someone who was ill, and the doctor could let them know how to look after the sick person.

As the large farms were so far from towns, the children could not go to school. Radio schools were started for them in some places. At a certain time each day, boys and girls turn on their radios and listen to teachers in cities far away.

Families on the large farms wanted to give news to their neighbours. The programme Round Robin Talks by radio was started to keep families in touch with each other. They could talk about who was going away and who was iii. The men could talk about their sheep and cows and how much money the markets would pay for them. In many ways the radio became a newspaper for the farm people of Australia.

In the passage "the two-way radio" is______.

A．important to Americans

B．useful for children only

C．used as a telephone

D．only used by doctors

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第6题

Australia is nearly as large as the United States, but most of it is too dry for people to

live in. Around this dry part are large sheep and cow farms. A few of them are as large as the smallest states in America. Often the nearest neighbours are several hundred kilometers away.

The two-way radio is very important to people who live on these great Australian farms. It works much like a telephone. A person can listen to someone else talk and then give an answer. For example, people on the large farms could talk to a doctor far away. They could tell the doctor about someone who was ill, and the doctor could let them know how to look after the sick person.

As the large farms were so far from towns, the children could not go to school. Radio schools were started for them in some places. At a certain time each day, boys and girls turn on their radios and listen to teachers in cities far away.

Families on the large farms wanted to give news to their neighbours. The programme "Round Robin Talks" by radio was started to keep families in touch with each other. They could talk about who was going away and who was ill. The men could talk about their sheep and cows and how much money the markets would pay for them. In many ways the radio became a newspaper for the farm people of Australia.

In the passage "the two-way radio" is ______.

A．important to Americans

B．useful for children only

C．used as a telephone

D．only used by doctors

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第7题

Australia is nearly as large as the United States, but most of it is too dry for people to live in. Around this dry part are large sheep and cow farms. A few of them are as large as the smallest states in America. Often the nearest neighbors are several hundred kilometers away.

The two-way radio is very important to people who live on these great Australian farms. It works much like a telephone. A person can listen to someone else talk and then give an answer. For example, people on the large farms could talk to a doctor far away. They could tell the doctor about someone who was ill, and the doctor could let them know how to look after the sick person.

As the large farms were so far from towns, the children could not go to school. Radio schools were started for them in some places. At a certain time each day, boys and girls turn on their radios and listen to teachers in cities far away.

Families on the large farms wanted to give news to their neighbors. The program "Round Robin" talks by radio was started to keep families in touch with each other. They could talk about who was going away and who was ill. The men could talk about their sheep and cows and how much money the markets would pay for them. In many ways the radio became a newspaper for the farm people of Australia.

(1)、From the first paragraph, we know there are some very large farms in Australia.

T

F

(2)、"The two-way radio" in the 2nd paragraph is useful for children only.

T

F

(3)、The "the sick person" in the second paragraph means the person who is ill.

T

F

(4)、The children on the large farms far away could have lessons on the radios.

T

F

(5)、All the Australians live on dry places, and they use radios in many ways.

T

F

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第8题

Television has changed the lifestyle. of people in every industrialized country in the wor

ld. In the United States, where sociologists have studied the effects, some interesting observations have been made.

Television, although not essential, has become an important part of most people’s lives. It alters people's ways of seeing the world; in many ways, it supports and sustains (维持) modern life. Television has become a baby-sitter, an introducer of conversations, the major transmitter of culture, a keeper of tradition. Yet when what can be seen on TV in one day is critically analyzed, it becomes evident that television is not a teacher but a sustainer; the poor quality of programming does not elevate (提高)people into greater understanding, but rather maintains and encourages the life as it exists.

The primary reason for the lack of quality in American television is related to both the history of TV programming development and the economics of TV. Television in America began with the radio. Radio companies and their sponsors first experimented with television. Therefore, the close relationship which the advertisers had with radio programs became the system for American TV. Sponsors not only paid money for time within programs, but many actually produced the programs. Thus, in American society, television is primarily concerned with reflecting and attracting society rather than experimenting with new ideas. Advertisers want to attract the largest viewing audience possible. To do so requires that the programs be entertaining rather than educational, attractive rather than challenging.

Television in America today remains, to a large extent, with the same organization and standards as it had thirty years ago. The hope for further development and true achievement toward improving society will require a change in the entire system.

According to the author American television is poor in quality because ______.

A．advertisers are interested in experimenting with new ideas

B．it is still at an early stage of development, compared with the radio

C．the programs have to be developed in the interests of the sponsors for economic reasons

D．it is controlled by radio companies

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第9题

根据以下内容回答题：One of the most authoritative voices speaking to us today is，of course，

根据以下内容回答题：

One of the most authoritative voices speaking to us today is，of course，the voice of the advertisers. It shouts at us from the television screen and the radio loudspeakers，waves to us from eVery page of the newspaper，signals to us from the roadside bill-boards all day and flashes messages to us in colored lights all night． Advertising has been among England’s biggest growth industries since the war．PerhaDs the reason is that advertising saves the manufacturers from having to think about the customer．At the stage of designing and developing a product，there is quite enough to think about without worrying over whether anybody will want to buy it．The designer is busy enough without adding customer-appeal to all his other problems of man．hours and machine telerances and stress fac-tors．so they just go ahead and make the thing and leave it to the advertiser to find eleven wavs of making it appeal to purchasers after they have finished it，by pretending that it offers status，or attracts、love，or signifies manliness． Other manufacturers find advertising saves them from changing their prodUCt．And manu．facturers hate change．The ideal product is one which goes on unchanged for ever．If，therefore，for one reason or another，some alteration seems calied for—how much better to change the image，the packet or the pitch made by the product，rather than go to all the inconvenience of changing the product itself．

Which of the following can best describe the author‘s attitude toward modem advertising？

A.Interested．

B.Shocked．

C.Disapproving．

D.Approving.

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第10题

One of the most authoritative voices speaking to us today is, of course, the voice of the

advertisers. It shouts at us from the television screen and the radio loudspeakers; waves to us from every page of the newspaper; signals to us from the roadside bill-boards all day and flashes messages to us in colored lights all night.

Advertising has been among England's biggest growth industries since the war. Perhaps the reason is that advertising saves the manufacturers from having to think about the customer.

At the stage of designing and developing a product, there is quite enough to think about without worrying over whether anybody will want to buy it. The designer is busy enough without adding customer-appeal to all his other problems of man-hours and machine tolerance and stress factors. So they just go ahead and make the thing and leave it to the advertiser to find clever ways of making it appeal to purchasers after they have finished it, by pretending that it confers(赋予) status, or attracts love, or signifies manliness.

Other manufacturers find advertising saves them from changing their product. And manufacturers hate change. The ideal product is one that goes on unchanged forever. If, therefore, for one reason or another, some alteration seems called for—how much better to change the image, the packet or the pitch made by the product, rather than go to all the inconvenience of changing the product itself.

Which of the following can best describe the author's attitude toward modern advertising？

A．Indifferent.

B．Shocked.

C．Disappearing.

D．Approving.

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