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Advertising is a paid, non-personal message communicated to a select audience through
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—I‘ve been told to pay the rent —But it‘s already been pai
A.It ______ by someone else
B.must be
C.may be
D.must be paid
E.must have been paid
Advertising (falls into) two (main) (category): consumer advertising (and) trade advertising.
A.falls into
B.main
C.category
D.and
Advertising costs are not in reasonable ______ to the total cost of the product.
A.proportion
B.connection
C.reaction
D.relation
Last year the advertising income______by 20% .
A.raised
B.aroused
C.arose
D.rose
A.what
B.which
C.where
D.when
The main function of advertising is ______.
A.promoting products for companies
B.informing public of new products
C.influencing buyers
D.all of the above
Which of the following is NOT true about advertising?
A.Advertising does not always increase the sales.
B.Advertising serves to relay information from buyers to producers.
C.Advertising is and will continue to be a necessary part of everyday lives.
D.It is suggested that advertising should be abolished.
s stores.
A.join
B.attract
C.stick
D.transfer
All advertising is intended to ______ people to do some special things.
A.make
B.stimulate
C.cause
D.have
Advertising can persuade the consumer to buy worthless products by______.
A.stressing their high quality
B.convincing him of their low price
C.maintaining a balance between quality and price
D.appealing to his buying motives
The author develops his main idea by ______.
A.demonstrating how brand names become household names
B.giving examples from the advertising world
C.warning the public about certain unfair advertising techniques
D.demonstrating how advertisers perform. a public service