题目内容
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Advertising can persuade the consumer to buy worthless products by______.
A．stressing their high quality
B．convincing him of their low price
C．maintaining a balance between quality and price
D．appealing to his buying motives
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根据以下资料回答 41～45 题
第 41 题 Advertising can persuade the consumer to buy worthless products by ________.
A) stressing their high quality
B) convincing him of their low price
C) maintaining a balance between quality and price
D) appealing to his buying motives
It can be inferred from the passage that a smart consumer should______.
A. think carefully about the benefits described in the advertisement
B. guard against the deceiving nature of advertisements
C. be familiar with various advertising strategies
D. avoid buying products that have strong emotional appeal
It can be inferred from the passage that a smart consumer should______.
A．think carefully about the benefits described in the advertisements
B．guard against the deceiving nature of advertisements
C．be familiar with various advertising strategies
D．avoid buying products that have strong emotional appeal
It can be inferred from the text that the economic slump ______.
A．dealt a greater blow to broadcasters for their dependence on ad spending
B．brought about a considerable downturn of U.S. advertising spending
C．slowed the revenue growth of cable operators during the recent downturn
D．kept the subscriptions for broadcasters at a lower level than cables
A.knowing the strengths and weakness
B.creating an awareness of the problems and obstacles faced by the property and helps managers to think ahead to make better use of the property resources
C.forming the base of information of marketing and advertising decision
D.explaining the goals to members who will participate in the marketing activities and how to achieve it
1.Advertising is in the main paid for by____.
A、the customer
B、the manufacturer
C、increased sales
D、reduced prices
2."Large scale" in the third paragraph means____.
A、expensive
B、well-balanced
C、extensive
D、colorful
3.According to the passage, trade fairs 1st paragraph may____.
A、replace exhibitions and markets
B、attract possible customers
C、offer fun and amusement
D、provide cheap goods
4.Advertising is often used to____.
A、deceive customers
B、increase production
C、arouse suspicion
D、push the sale
5.The word 'media' 1st paragraph refers to____.
A、the press
B、television
C、radio
D、all of the above
Many governments didn't launch anti-smoking campaigns because ______.
A．tobacco taxes take up a large part of their revenue
B．they are unusually subject to cigarette advertising
C．they don't think tobacco can do harm to people's health
D．they are innocent of the link between tobacco and disease
Passage One
Questions 21 to 25 are based on the following passage.
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a product of poor quality or high price because of an advertisement. For example, some advertisement have appealed to people's desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are worthless and a waste of consumers' money.
Sometimes advertising is intentionally misleading. A few years ago, a brand of bread was offered to dieters(节食者)with the message that there were fewer calories(热量单位, 卡)in every slice. It turned out that the bread was not dietetic(适合于节食的), but just regular bread. There were fewer calories because it was sliced very thin. but there were the same number of calories in every loaf.
On the positive side, emotional appeals may respond to a consumer's real concerns. Consider fire insurance. Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance. The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. If consumers consider the quality of the insurance plans as well as the message in the ads, they will benefit from the advertising.
Each consumer must evaluate her or his own situation. Are the benefits of the product important enough to justify buying it？ Advertising is intended to appeal to consumers, but it does not force them to buy the product. Consumer still controls the final buying decision.
Advertising can persuade the consumer to buy worthless product by______.
A. stressing their high quality
B. convincing him of their low price
C. maintaining a balance between quality and price
D. appealing to his buying motives
Advertising has been among England's biggest growth industries since the war. Perhaps the reason is that advertising saves the manufacturers from having to think about the customer.
At the stage of designing and developing a product, there is quite enough to think about without worrying over whether anybody will want to buy it. The designer is busy enough without adding customer-appeal to all his other problems of man-hours and machine tolerance and stress factors. So they just go ahead and make the thing and leave it to the advertiser to find clever ways of making it appeal to purchasers after they have finished it, by pretending that it confers(赋予) status, or attracts love, or signifies manliness.
Other manufacturers find advertising saves them from changing their product. And manufacturers hate change. The ideal product is one that goes on unchanged forever. If, therefore, for one reason or another, some alteration seems called for—how much better to change the image, the packet or the pitch made by the product, rather than go to all the inconvenience of changing the product itself.
Which of the following can best describe the author's attitude toward modern advertising？
A．Indifferent.
B．Shocked.
C．Disappearing.
D．Approving.
