题目内容
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Advertising (falls into) two (main) (category): consumer advertising (and) trade advertising.
A．falls into
B．main
C．category
D．and
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"How did you write your advertisement？" asked one of the listeners, a merchant.
"Here it is," said the man, taking out of his pocket a slip cut from a newspaper. The other man took it and read, "Lost from the City Church last Sunday evening, a black silk umbrella. The gentleman who finds it will receive ten shillings on leaving it at No. 10 Broad Street."
"Now," said the merchant, "I often advertise, and find that it pays me well. But the way in which an advertisement is expressed is of great importance. Let us try for your umbrella again, and if it fails, I'll buy you a new one." The merchant then took a slip of paper out of his pocket and wrote: "If the man who was seen to take an umbrella from the City Church last Sunday evening doesn't wish to get into trouble, he will return the umbrella to No. 10 Broad Street. He is well known." This appeared in the paper, and on the following morning, the man was astonished when he opened the front door. In the doorway lay at least twelve umbrellas of all sizes and colors that had been thrown in, and his own was among the number. Many of them had notes, fastened to them saying that they had been taken by mistake, and begging the loser not to say anything about the matter.
What is an advertisement？
A．A news item.
B．A public announcement in the press, on TV, etc.
C．One way to voice one's view.
D．Public opinions.
The aim of a letter of application(求职信) is to help you to "sell" yourself. It should state【21】the job you want, and should tell what your abilities are and what you have【22】. It should be simple, human, personal and brief without【23】out any necessary facts. In writing a letter of application, keep in【24】that the things a possible employer is most【25】to want to know about are your qualifications(条件), your achievements(成绩) and your aims. The opening paragraph is perhaps the most important part.【26】the first few sentences fail to【27】the reader's attention, the rest of the letter may not be【28】at all. Try to key your opening remarks to the needs or interests of the employer not【29】your own need or desires. For example, instead of beginning with "I saw your【30】in today's newspaper," you might say "I have made a careful【31】of your advertising during the past six months." or "I have made a survey(调查) in my neighborhood to find out how many housewives【32】your product and why they like it."
Try not to look ordinary. Be clear【33】the kind of job for which you are now【34】. College graduates looking for their first positions often ask, "What can I【35】in a letter？ Employers want experience--which, naturally, no【36】has." The answer is that everything you have ever done is【37】
It is important to write a good strong closing for your letter.【38】a specific request for an interview or give the possible employer something certain to do or expect. An excellent【39】is to enclose(内附) a stamped, self- addressed envelope with your letter. That makes it【40】for a possible employer to get in touch with you.
(61)
A．clearly
B．carefully
C．obviously
D．easily
The ad has great appeal. It pictures a handsome man sitting at a piano in front of smiling guests. It tells the story of Jack, who has secretly learned to play the piano through a mail-order course. His friends at a party all scoff when he sits at the keyboard. But as he plays the first notes of Beethoven's "Moonlight Sonata, " they all amazed. When he finishes his flawless performance, the listeners shower him with applause and praise.
Jack tells his friends that he learned to play through the V. S. School of Music. He explains that he was taught through a new method, using no laborious scales and no tiresome practicing. He didn't even have a special talent for music! In the ad, others, too, could increase their popularity and gain happiness.
The writer of this ad, John Gaples, called this style. the "Walter Mitty approach." Walter Mitty is a character in a short story by James Thurber, who daydreams of taking part in great adventures. Although this ad seems old-fashioned now, many people still dream of such easy social success.
The opening sentence catches your attention by______.
A．surprising you
B．describing a humorous situation
C．ridiculing someone
D．appealing to people's dreams of personal success
A.How the light shines on our work is of much importance．
B.The way the light shines on your work makes no difference．
C.We needn't care about where the light comes from．
D.People can write or study under a light that comes from any direction．
When you sit with your face towards the window, ________．
A.your shadow falls on your book
B.your book is in a shadow
C.the light is still dark
D.the light is on your page
Advertising costs are not in reasonable ______ to the total cost of the product.
A．proportion
B．connection
C．reaction
D．relation
The main function of advertising is ______.
A．promoting products for companies
B．informing public of new products
C．influencing buyers
D．all of the above
Which of the following is NOT true about advertising？
A．Advertising does not always increase the sales.
B．Advertising serves to relay information from buyers to producers.
C．Advertising is and will continue to be a necessary part of everyday lives.
D．It is suggested that advertising should be abolished.
All advertising is intended to ______ people to do some special things.
A．make
B．stimulate
C．cause
D．have
Advertising can persuade the consumer to buy worthless products by______.
A．stressing their high quality
B．convincing him of their low price
C．maintaining a balance between quality and price
D．appealing to his buying motives
A rock cracks when ______.
A．rain falls
B．it gets very hot
C．it gets very cold
D．either B or C
