题目内容
（请给出正确答案）
By selling special coffee at a coffee cafe, the students are ______.
A. gaining a lot of experience
B. making a lot of money
C. having a lot of trouble
D. learning a lot of knowledge
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Passage One
Every morning, kids from a local high school are working hard. They are making and selling special coffee at a coffee cafe. They are also making a lot of money.
These students can make up to twelve hundred dollars a day. They are selling their special coffee to airplane passengers. After the students get paid, the rest of the money goes to helping a local youth project.
These high school students use a space in the Oakland airport. It is usually very crowded. Many people who fly on the planes like to drink the special coffee.
One customer thinks that the coffee costs a lot but it is good and worth it. Most customers are pleasant but some are unhappy. They do not like it if the coffee cafe is not open for business.
The students earn $ 6.10 an hour plus tips. They also get school credit while they learn how to run a business. Many of the students enjoy the work although it took some time 1o learn how to do it.
They have to learn how to steam milk, load the pots, and add flavor. It takes some skill and sometimes
mistakes are made. The most common mistake is forgetting to add the coffee.
36. Based on the passage, it seems that the purpose of the cafe is to______.
A. learn a skill
B. help a youth project
C. do business
D. earn school credit
There can be no doubt that the growth in advertisement is one of the most striking features of the western world in this century. Many businesses such as those handling frozen foods, liquor, tobacco and medicines have been built up largely by advertisement.
We might ask whether the cost of advertisement is paid for by the producer or by the customer. Since advertisement forms part of the cost of production, which has to be covered by the selling price, it is clear that it is the customer who pays for advertisement. However, if large scale advertisement leads to in creased demand, production costs are reduced, and the customer pays less.
It is difficult to measure exactly the influence of advertisement on sales. When the market is growing, advertisement helps to increase demand. When the market is shrinking, advertisement may prevent a bigger fall in sales than would occur without its support. What is clear is that businesses would not pay large sums for advertisement if they were not convinced of its value to them.
Advertisement is often used to ______ .
A．deceive customers
B．increase production
C．arouse suspicion
D．push the sale
(79) There can be no doubt that the growth in advertisement is one of the most striking features of the western world in this century. Many businesses such as those handling frozen foods, liquor, tobacco and medicines have been built up largely by advertisement. We might ask whether the cost of advertisement is paid for by the producer or by the customer. Since advertisement forms part of the cost of production, which has to be covered by the selling price, it is clear that it is the customer who pays for the advertisement. How ever, if large—scale advertisement leads to increased demand, production costs are reduced, and the customer pays less.
It is difficult to measure exactly the influence of advertisement on sales. When the market is growing, advertisement helps to in crease demand. When the market is shrinking, advertisement may prevent a bigger fall in sales than would occur without its support. (80) What is clear is that businesses would not pay large sums for advertisement if they were not convinced of its value to them.
Advertisement is often used to ______.
A．deceive customers
B．increase production
C．arouse suspicion
D．push the sale
Section B (5points, 1 points each)
Directions: In this task, there is a passage with 5 questions (51 through 55). Read the passage carefully. Then answer the question in the fewest possible words. The answer should be written after the corresponding numbers on the Answer Sheet.
There is BUSINESS LETTER here. After reading the letter you should answer the 5 questions following it. Just write a word or a phrase for each answer.
May.16, 2005
Dear Sir,
Your name was given to us by Messrs.J.Aanny & Co., who has been our regular customers for some years. We understand that you are one of the largest manufactures of handmade art and craft products in your country, and we want to avail this opportunity to express our hope of establishment of business relations with you.
We are the leading dealer in art and craft products in this district where Chinese handmade art and craft items are especially popular. Will you please send us a copy of your catalogue and current price list for your art and craft products？
We have recently received many inquires from our retailing shops about the said items. We are sure there would be brisk demands on our side. If the quality of your products is satisfactory and the prices are reasonable, we will place regular orders for considerably large numbers.
We would like to know whether you are able to allow us a special discount, say 6%. This would enable us to maintain the favorable selling prices in this area.
We are looking forward to hearing from you in the near future.
Yours sincerely,
How did the addresser(写信人) know the addressee's(收信人) name？
From______.
1.Advertising is in the main paid for by____.
A、the customer
B、the manufacturer
C、increased sales
D、reduced prices
2."Large scale" in the third paragraph means____.
A、expensive
B、well-balanced
C、extensive
D、colorful
3.According to the passage, trade fairs 1st paragraph may____.
A、replace exhibitions and markets
B、attract possible customers
C、offer fun and amusement
D、provide cheap goods
4.Advertising is often used to____.
A、deceive customers
B、increase production
C、arouse suspicion
D、push the sale
5.The word 'media' 1st paragraph refers to____.
A、the press
B、television
C、radio
D、all of the above
All new employees, from vice-presidents to part-time workers, begin their employment by attending Disney University and taking the general training. Here, they learn about the company's history, how it is managed and why it is successful. They are shown how each department relates to the whole. All employees are shown how important their parts are in making the park a success.
After passing the general training, the employees go on to more specialized training for their specific jobs. No detail is missed. A simple job like taking tickets requires four eight-hour days of training. When one ticket taker was asked why it took so much training for such a simple and ordinary job, he replied, "what happens if someone wants to know where the restrooms are, when the parade starts or what bus to take back to the campground？ We need to know the answer or where to get them quickly. Our constant aim is to help our guests enjoy the party."
Even Disney managers get involved in the daily management of the park. Every year, the managers leave their desks and business suits and put on special service clothes. For a full week, the bosses sell hotdogs or ice cream, take tickets or drive the monorail, and take up any of the 100 jobs that make the entertainment park come alive. The managers agree that this week helps them to see the company's goals more clearly.
All these efforts to serve the public well have made Walt Disney Productions famous. Disney is considered by many as the best mass service provider in America or the world. As one long-time business observer once said, "how Disney treats people, communicates with them, rewards them, is in my view the very reason fir his fifty years of success… I have watched, very carefully and with great respect and admiration the theory and practice of selling satisfaction and serving millions of people on a daily basis successfully. It is what Disney does best.
The first day they come to Disney parks, all new employees ______.
A．begin by receiving on-the-job training
B．must learn several jobs
C．begin as ticket takers
D．have already attended Disney University
A.sell
B.sells
C.sold
D.selling
A.advantage
B.benefit
C.privilege
D.profit
A.quality
B.services
C.consciousness
A.most popular
B.great popularity
C.good seller
D.selling fast
