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Questionsare based on the following passage.Never before has so much money been made by a

Questionsare based on the following passage.

Never before has so much money been made by a single firm in such a short period of time.OnJanuary 27th Tim Cook, the boss of Apple, announced that it had made $18 billion in its latest financialquarter.Apple"s telephone-number-sized profit stemmed largely from sales of its hugely popular iPhone, which accounted for over two-thirds of its $ 74.6 billion revenue.Chief executives rarely admit to being shocked by their companies" performance, but Mr.Cook said it was "hard to comprehend" the extent of the interest in Apple"s products.He noted that, on average,34,000 iPhones were bought every hour of every day during the latest quarter.

Apple is the world"s largest company by market capitalisation (总值) as well as its most profitable.Strikingly, it has risen to greatness using a rather old-Fashioned business model: sellinghighly desirable objects at fat gross margins, which hit almost 40% in the latest quarter.The tech

industry has bred numerous software-based finns, such as Google and Facebook, that don"t have to worry about shifting goods around, yet they make much less than the Colossus of Cupertino.Amazon handles lots of physical goods, but loses money.

Another thing that sets Apple apart from the tech pack is its success in conquering China.Whilerivals have been frustrated there, Apple has just become the largest force in China"s smartphone market measured by units shipped, according to Canalys, a market-research firm.Any failure in China could hurt Apple.The company"s overall dependence on the iPhone is anotherrisk.But these are early days for the iPhone 6, Apple"s latest device, whose bigger screen takes the firminto the "phablet" (平板手机) category of larger phones that are wildly popular with customers.Some

iFans also point out that Apple"s share of the smartphone market is small compared with devices using Google"s Android operating system.So it has plenty of room to grow.Mr.Cook said this week that its much-anticipated smartwatch will go on sale in April.Tim Bajarin of Creative Strategies, a consulting ftrm, thinks Apple could sell 22m -24m in the first 12 months after

the launch, producing billions of dollars of new revenue.Sanford C.Bernstein, a research firm, reckons the watches will have a higher-than-average gross margin, which predicts good profits.Apple should be able to make more money from software and services, too.

A large part of Apple‘s fat profit comes from__________. 查看材料

A.the sales of its smartwatch

B.the sales of its software

C.the sales of its service

D.the sales of its iPhone

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第1题
Questions are based on the following passage.Romantic love has clear evolutionary roots
Questions are based on the following passage.Romantic love has clear evolutionary roots

Questions are based on the following passage.

Romantic love has clear evolutionary roots but our views about what makes an ideal romanticrelationship can be swayed by the society we.live in.So says psychologist Maureen O'Sullivan from theUniversity of San Francisco.She suggests that humans have always tried to strengthen the pair-bond tomaximise (使最大化) reproductive success.Many societies throughout history and around the world today have cultivated strong pressures tostay married.In those where ties to family and commtmity are strong, lifelong marriages can bepromoted by practices such as the cultural prohibition of divorce and arranged marriages that are seenas a contract between two families, not just two individuals.In modern western societies, however, thefocus on ndividuality and independence means that people are less concerned about conforming to (遵守 ) the dictates of family and culture.In the absence of societal pressures to maintain pair-bonds,O'Sullivan suggests that romantic love has increasingly come to be seen as the factor that shoulddetermine who we stay with and for how long."That's why historically we see an increase in romantic love as a basis for forming long-term relationships," she says.According to O'Sullivan culture also shapes the sorts of feelings we expect to have, and actually doexperience, when in love.Although the negative emotions associated with romantic love-fear of loss,disappointment and jealousy-are fairly consistent across cultures, the positive feelings can vary. "If youask Japanese students to list the positive attributes they expect in a romantic partner, they rate highlythings like loyalty, commitment and devotion," says O'Sullivan. "If you ask American college women,they expect everything under the sun: in addition to being committed, partners have to be amusing,funny and a friend."We judge a potential partner according to our specific cultural expectations about what romanticlove should feel like.If you believe that you have found true romance, and your culture tells you thatthis is what a long-term relationship should be based on, there is less need to rely on social or familypressures to keep couples together, O'Sullivan argues.

What does the author say about people's views of an ideal romantic relationship?

A.They vary from culture to culture.

B.They ensure the reproductive success.

C.They reflect the evolutionary process.

D.They are influenced by psychologists.

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第2题
Passage OneQuestions 21 to 25 are based on the following passage. During the early years o

Passage One

Questions 21 to 25 are based on the following passage.

During the early years of this century,wheat was seen as the very lifeblood of Western Canada. When the crops were good,the economy was good;when the crops failed. there was depression. People on city streets watched the yields and the price of wheat with almost as much feeling as if they were growers. The marketing of wheat became an increasingly favorite topic of conversation.

War set the stage for the most dramatic events in marketing the western crop. For years farmers mistrusted speculative(投机的)grain selling as carried on through the Winnipeg Grain Exchange. Wheat prices were generally low in the autumn,but farmers could not wait for markets to improve. It had happened too often that they sold their wheat soon after harvest when farm debts were coming due,only to see prices rising and speculators getting rich. On various occasions,producer groups asked for firmer controls,but governments had no wish to become involved,at least not until wartime wheat prices threatened to run wild.

Anxious to check inflation(通货膨胀)and rising living costs,the federal government appointed a board of grain supervisors(监视员)to handle deliveries from the crops of 1917 and 1918. Grain Exchange trading was suspended,and farmers sold at prices fixed by the board. To handle the crop of 1919,the government appointed the first Canadian Wheat Board,with full authority to buy,sell. and set prices.

The author uses the term “lifeblood” to indicate that wheat was______.

A. difficult to produce in large quantities

B. susceptible to many parasites(寄生虫)

C. essential to the health of the country

D. expensive to gather and transport

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第3题
His courage and confidence were based ______ knowledge.A.ofB.toC.onD.for

His courage and confidence were based ______ knowledge.

A.of

B.to

C.on

D.for

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第4题
Ⅲ. Reading Comprehension从下列每篇短文的问题后所给的四个选择项中选出一个最佳答案。Passage O

Ⅲ. Reading

Comprehension

从下列每篇短文的问题后所给的四个选择项中选出一个最佳答案。

Passage One

Questions 21 to 25 are based on the following passage.

Many teachers believe that the responsibility for learning lies with the students. If a long reading assignment is given,instructors expect students to be familiar with the information in the reading even if they do not discuss it in class or give an examination. (Courses are not designed merely for students to pass exams). The ideal student is considered to be one who is motivated to learn for the sake of learning,not the one interested only in getting high grades. Grade-conscious students may be frustrated with teachers who do not believe it is necessary to grade every assignment. Sometimes homework is returned with brief written comments but without a grade. Even if a grade is not given,the student is responsible for learning the material assigned.

When research is assigned,the professor expects the student to take the initiative and to complete the assignment with minimal guidance. It is the student's responsibility to find books,periodicals,and articles in the library. Professors do not have the time to explain how a university library works,they expect students,particularly graduate students,to be able to exhaust the reference sources in the library.

Professors will help students who need it,but prefer that their students not be overly dependent on them. (This differs from teacher-student relationships in other countries. )In the United States,professors have other duties besides teaching. Often they are responsible for administrative work within their departments. In addition,they may be obliged to publish articles and books. Therefore the time that a professor can spend with a student outside of class is limited. If a student has problems with classroom work,the student should either approach a professor during office hours or make an appointment.

“Courses are not designed merely for students to pass exams. ”This means teachers______.

A. want students to fail exams

B. care only about exam grades

C. believe that passing exams is not the only purpose of a course

D. design courses for lectures only

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第5题
Theory is based on practice and ______ serves practice.A.in returnB.in consequenceC.in ord

Theory is based on practice and ______ serves practice.

A.in return

B.in consequence

C.in order

D.in exchange

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第6题
It is based on the principle of psychology()we should remember words with eyes,earss,mouth,hands and brain.

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第7题
Leadership is based on authority granted from organizational position.()
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第8题
Your assumption is not based on full facts.(翻译)
Your assumption is not based on full facts.(翻译)

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第9题
We are willing to enter into business relations with you on the()of equality and mutual benefit.

A.base 

B.basis

C.bases

D.based

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第10题
The story was said to have been based on the information from a reliable________.A.sourceB

The story was said to have been based on the information from a reliable________.

A.source

B.foundation

C.origin

D.basis

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第11题
Compared with OAM packets based on G.8114, OAM packets based on Y.1731 has changed lab
el value from ()to().

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