Strangely, the more we are exposed to advertising, the less we notice it. We get so used to seeing advertisements everywhere that they become largely invisible, as if they were another part of our everyday lives. But does that mean that we are no longer affected by them?
One advertising expert believes that the special power of advertising lies in the fact that we do not pay much attention to it. Dr. Krugman, who was head of research for a major advertising company for many years, says that the less we notice ads, the more we are affected by them. Dr. Krugman believes that when we stop noticing advertisements, we lower our defenses, allowing the messages of the advertisements to be taken in and stored, ready to be triggered into action at the right moment. He says that the effects of advertising on the individual are small, but over a period of time they have a powerful effect on the masses.
A market analyst says that all advertising, no matter how innocent, is misleading in some way.
When asked about the power of advertising in research surveys, most people agree that it works, but not on them. Almost everyone believes that they have complete control over how thousands of ads they see every day affect them.
Ads exist to make people want______.
A.a new type of orange juice
B.X-brand jeans
C.to watch the latest film
D.what they advertise
I believe in people, in sheer, unadulterated humanity. I believe in listening to what people have to say, in helping them to achieve the things which they want and the things which they need. Naturally, there are people who behave like beasts, who kill, who cheat, who lie and who destroy. But without a belief in man and a faith in his possibilities for the future, there can be no hope for the future, but only bitterness that the past has gone. I believe we must, each of us, make a philosophy by which we can live. There are people who make a philosophy out of believing in nothing. They say there is no truth, that goodness is simply cleverness in disguising your own selfishness. They say that life is simply the short gap in between an unpleasant birth and an inevitable death. There are others who say that man is born into evil and sinfulness and that life is a process of purification through suffering and that death is the reward for having suffered.
I believe these philosophies are false. The most important thing in life is the way it is lived, and there is no such thing as an abstract happiness, an abstract goodness or morality, or an abstract anything, except in terms of the person who believes and who acts. There is only the single human being who lives and who, through every moment of his own personal living experience, is being happy or unhappy, noble or base, wise or unwise, or simply existing.
The question is: How can these individual moments of human experience be filled with the richness of a philosophy which can sustain the individual in his own life? Unless we give part of ourselves away, unless we can live with other people and understand them and help them, we are missing the most essential part of our own human lives.
There are as many roads to the attainment of wisdom and goodness as there are people who undertake to walk them. There are as many solid truths on which we can stand as there are people who can search them out and who will stand on them. There are as many ideas and ideals as there are men of good will who will hold them in their minds and act them in their lives.
A. listening to people's opinions
B. revolutionary changes
C. being happy or unhappy
D. the way it is lived
E. we give part of ourselves away
F. many roads to the attainment of wisdom
G. as a short gap between birth and death
We are living in a periods of
A.someone who believes that life has no real meaning
B.someone who believes that unlikely things can be achieved
C.someone who believes that truth comes from experience
D.someone who tries to get an advantage in every situation
A.person who does something
B.person who says something
C.person who believes in something
D.person who changes something
A.a Theory X manager
B.a Theory Y manager
C.a Theory Z manager
D.a human relations manager
E.needs hierarchy
The author believes that carpooling ________.
A.can give help to those without cars
B.can save people money and time
C.can save energy resources and reduce air pollution
D.can promote friendship among drivers
You were probably right if you thought that was caused by a lack of sleep.Dr.Home, a sleep researcher in England, studied 24 college students.One group got their normal eight hours of sleep.The other group didn’t get the smallest amount of sleep — they stayed awake all night.The next day, Dr.Home tested the students.He asked them questions that required creative and original thinking.One of the questions was “How many uses can a cardboard box be put to?”
The results? The wide-awake students did well on the tests.The tired students did poorly.
Research has already shown that tired people can do okay on tests of routine thinking, like simple addition.But Dr.Home tested creative thinking only.
As part of his study, he offered an amount of money as a reward to the sleepy students if they did well.But even this encouragement wasn’t enough to help the students overcome their tiredness.They still did poorly.Dr.Home believes that the cerebral cortex — the part of the brain where thinking takes place — may get worn out during waking hours.Sleep may help to repair the brain overnight.Without any sleep, he emphasizes, “even if you concentrate harder, you cannot do better.”
This study gives people something to think about, especially people like hospital workers and airline pilots, who must stay awake all night and then make emergency decisions.
36.According to the passage, the confusion of your mind is possibly due to _____.
A.the lack of sleep
B.the difficult question
C.the requirement of your creative thinking
D.the requirement of your original thinking
37.Tired people can do everything EXCEPT_____.
A.doing simple addition
B.doing okay on tests of routine thinking
C.answering the creative question well
D.telling other people their names
38.The purpose for Dr.Home to offer a lot of money to the sleepy students is to _____.
A.help them repair their brains
B.stimulate their interests of the question
C.buy some medicine which can make them exciting
D.encourage them to do better
39.Who might be better instructed in their work after reading this passage?
A.Children.
B.Nurses.
C.Students.
D.Businessmen.
40.We can learn from the passage that _____.
A.a foolish man with good sleep may answer creative question well
B.a pilot should fly the aircraft after having good sleep
C.enough sleep is good for your emergency decisions
D.both B and C
Which of the following best describes the author's tone in this passage?
A.He likes finding fault and giving his own severe judge.
B.He believes whatever happens will be good and things will end well.
C.He thinks whatever happens will be based on chance rather than reason.
D.He thinks anything will not exist outside people's mind.
Yet, when one becomes rich, he wants people to know it. And even if he does not become very rich, he wants people to think that he is. That is what “keeping up with the Joneses” is about. It is the story of someone who tries to look as rich and as successful as his neighbors.
The expression was first used in 1913 by a young American by the name of Arthur Momand. He told this story about himself: he began earning $125 a week at the age of 23. That was a lot of money in those days. Young Momand was very proud of his riches. He got married and moved with his wife to a very wealthy neighborhood outside New York City. But just moving there was not enough. When he saw that rich people rode horses, Momand went horse riding every day. When he saw that rich people had servants, Momand and his wife also hired a servant and gave big parties for their new neighbors.
It was like a race, but one could never finish this race because one was always trying to keep up. Momand and his wife could not do that.
The race ended for them when they could no longer pay for their new way of life. They left their wealthy neighborhood and moved back to an apartment in New York City.
Momand looked around him and noticed that many people do things just to keep up with their neighbors. He saw the funny side of it and started to write a series of short stories. He called it “keeping up with the Joneses”, because “Jones” is a very common name in the United States. “Keeping up with the Joneses” came to mean keeping up with the people around you. Momand’s series appeared in different newspapers across the country for over 28 years.
Every city has an area where people want to live because others will think better of them if they do. And there are “Joneses” in every city of the world. But one must get tired of trying to keep up with the Joneses, because no matter what one does, Mr. Jones always seems to be ahead.
6. The writer of the selection believes().
A. many people in the United States think anyone can become rich if he works hard and has some good luck
B. anyone in the United Sates can become rich if he works hard and has some good luck
C. he can become rich in the future
D. anyone in the United States can become rich
7. Some people want to keep up with the Joneses because().
A. they want to be as rich as their neighbors
B. they want others to know or to think that they are rich
C. they don’t want others to know they are rich
D. they want to be happy
8. It can be inferred from the story that rich people().
A. like to live in apartments
B. like to live in New York City
C. like to live outside New York City
D. like to have many neighbors
9. Arthur Momand used the name “Jones” in his series of short stories because Jones is().
A,. an important name
B. a popular name in the United States
C. his neighbor’s name
D. not a good name
10. According to the writer, it is().
A. correct to keep up with the Joneses
B. impossible to keep up with the Joneses
C. interesting to keep up with the Joneses
D. good to keep up with the Joneses
Yet, when one becomes rich, he wants people to know it.And even if he does not become very rich, he wants people to think that he is.That is what “keeping up with the Joneses” is about.It is the story of someone who tries to look as rich and as successful as his neighbors.
The expression was first used in 1913 by a young American by the name of Arthur Momand.He told this story about himself: he began earning $125 a week at the age of 23.That was a lot of money in those days.Young Momand was very proud of his riches.He got married and moved with his wife to a very wealthy neighborhood outside New York City.But just moving there was not enough.When he saw that rich people rode horses, Momand went horse riding every day.When he saw that rich people had servants, Momand and his wife also hired a servant and gave big parties for their new neighbors.
It was like a race, but one could never finish this race because one was always trying to keep up.Momand and his wife could not do that.
The race ended for them when they could no longer pay for their new way of life.They left their wealthy neighborhood and moved back to an apartment in New York City.
Momand looked around him and noticed that many people do things just to keep up with their neighbors.He saw the funny side of it and started to write a series of short stories.He called it “keeping up with the Joneses”, because “Jones” is a very common name in the United States.“Keeping up with the Joneses” came to mean keeping up with the people around you.Momand’s series appeared in different newspapers across the country for over 28 years.
Every city has an area where people want to live because others will think better of them if they do.And there are “Joneses” in every city of the world.But one must get tired of trying to keep up with the Joneses, because no matter what one does, Mr.Jones always seems to be ahead.
1.The writer of the selection believes ().
A.anyone in the United States can become rich
B.anyone in the United Sates can become rich if he works hard and has some good luck
C.he can become rich in the future
D.many people in the United States think anyone can become rich if he works hard and has some good luck
2.Some people want to keep up with the Joneses because ().
A.they want to be as rich as their neighbors
B.they want to be happy
C.they don’t want others to know they are rich
D.they want others to know or to think that they are rich
3.It can be inferred from the story that rich people ().
A.like to live in apartments
B.like to live in New York City
C.like to live outside New York City
D.like to have many neighbors
4.Arthur Momand used the name “Jones” in his series of short stories because Jones is ().
A.an important name
B.his neighbor’s name
C.a popular name in the United States
D.not a good name
5.According to the writer, it is ().
A.correct to keep up with the Joneses
B.interesting to keep up with the Joneses
C.impossible to keep up with the Joneses
D.good to keep up with the Joneses