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[单选题]
宝洁公司生产“飘柔”、“潘婷”、“海飞丝”等不同档次的洗发水,采用的是哪种品牌策略()。
A.家族品牌决策
B.品牌归属决策
C.多品牌决策
D.品牌扩展决策
查看答案
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A.家族品牌决策
B.品牌归属决策
C.多品牌决策
D.品牌扩展决策
Reexamine the capital investment decision in the disposable diaper industry (Example 15. 3) from the point of view of an incumbent firm. If P&G or Kimberly-Clark were lo expand capacity by
building three new plants, they would not need to spend $ 60 million on R&D before start-up. How does this aleck the NPV calculations in Table 15. 5? Is the investment profitable at a discount rate of 12 percent?
A.黄鹤楼以“天赐淡雅香”为独特卖点,运用的是产品属性定位
B.海飞丝“使头发没有头屑”,运用的是产品属性定位
C.“商务通”采用的是产品利益定位
D.“金圣”的中药“保健”功能采用的是产品类别定位