Questionnaires can be a simple way to get to know your audience's opinions. Though it is easy to write a questionnaire, you need a lot of skill and experience to write a good one. Luckily, good design

第1题

阅读理解：阅读下面的短文，根据文章内容从A、B、C三个选项中选出一个最佳选项。Questionnaires can

阅读理解：阅读下面的短文，根据文章内容从A、B、C三个选项中选出一个最佳选项。

Questionnaires can be a simple way to get to know your audience’s opinions. Though it is easy to write a questionnaire, you need a lot of skill and experience to write a good one. Luckily, good design skills can be learned in a short time.

KEEP YOUR QUESTIONNAIRE SIMPLE AND VISUALLY ATTRACTIVE

Keep your questionnaire short and simple. A short and simple questionnaire is more likely to be completed and returned. It is also important to make your questionnaire as attractive as possible. You should keep the following design elements in mind:

TEXTA、Choose a font style. that is easy to read, and make sure the font size is large enough for your respondents to read.

PARAGRAPHSA、Long paragraphs can be daunting for readers, so try to keep your blocks of text to a handful of lines.

WHITE SPACEA、Ensure that there is space between questions and sections and don’t make margins too small.

KEEP QUESTIONS BRIEF AND EASY TO UNDERSTAND

Be brief and direct with your questions. Do not use any unnecessary words and phrases. Brief questions that use simple language are easy to read and understand, so the participants won’t find it difficult to fill in the questionnaire.

MAKE SURE QUESTIONS ARE IN THE RIGHT ORDER

You should start your questionnaire with general questions and then move to specific ones. Try to avoid jumping back and forth between general and specific questions.

USE OPEN-ENDED QUESTIONS PROPERLY

Open-ended questions mean respondents can answer freely using their own words. They can provide more detailed information, but they take more time and effort to answer and can be more difficult to analyze. You should not use too many open-ended questions in one questionnaire.

In a word, taking the time to develop a well-designed and participant-friendly questionnaire will give you useful data that can help you make the right decisions.

1. The questionnaire contains following elements except？ {A、B、C}

A. Test.

B. Paragraph.

C. Address

2. In order to keep your questionnaire visually attractive, you should {A、B、C}

A. Choose different font styles in a questionnaire.

B. Write long paragraphs instead of short ones.

C. Leave enough space between questions and sections.

3. You should start your questionnaire with _______ questions and then move to _______ ones. {A、B、C}

A. general, specific

B. specific, general

C. short, long

4. What could be the best title for this passage？ {A、B、C}

A. Designing an Effective Questionnaire.

B. Questionnaire is the best way to collect data from many people.

C. Questionnaire benefits our life.

5. Which of the following statements is NOT correct？ {A、B、C}

A. Questionnaire design skills can be learned in a short time.

B. Open-ended questions cannot provide more detailed information, so you’d better not use too many open-ended questions in one questionnaire.

C. It’s worth taking the time to develop a well-designed and participant-friendly questionnaire.

点击查看答案

第2题

阅读理解：阅读下面的短文，根据文章内容进行判断，正确写“T”错误写“F”。Feedback from your custo

阅读理解：阅读下面的短文，根据文章内容进行判断，正确写“T”错误写“F”。

Feedback from your customers is very important. The more information you have from them, the more competitive you will be in your field. The following techniques will help you know what the customers think of your business.

1. Ask your customers directly and cater to their wishes. This is the simplest way to find out what people want from your service or product. When hotel customers are asked what they want for their breakfast and then the hotel staff are asked what they think the customer wants, the answers are quite different.

2. Be a customer yourself and find out what your customers experience when they use your service. This is one of the most obvious but underused ways for getting feedback. For example, you can act as one of the customers in a wheelchair, and see how you’re treated.

3. Use a focus group. Focus groups are representatives of customers whose job is to provide you with information on their needs and preferences.

4. Use questionnaires and surveys. This is one of the most well-established feedback techniques. When well-conducted, they usually work well.

5. Encourage your front-line staff to build strong relationships with customers. Your front-line staff are the most resourceful and reliable, as well as the least costly, of your customer feedback sources. Their communication with the customers will become important information for improving customer care.

You may deliver the best service in the world. But if it is not what people want, you’re wasting your time. Implement one, two, three or all of the above techniques, and your service and product will improve overnight.

1. Hotel customers and hotel staff think the same about breakfast.{T、F}

2. A good or bad experience of a customer in a wheelchair in your shop shows whether your service is good or not.{T、F}

3. It’s not necessary to know about the customers’ needs and preferences. {T、F}

4. Questionnaires are useful in getting feedback from customers.{T、F}

5. Front-line staff have nothing to do with improving customer service.{T、F}

点击查看答案

第3题

Questionnaires are not suitable（)some people.A. inB. forC. with

Questionnaires are not suitable()some people.

A. in

B. for

C. with

点击查看答案

第4题

Questions 25-29Complete the notes below.Write NO MORE THAN THREE WORDS for each answer.

Questions 25-29

Complete the notes below.

Write NO MORE THAN THREE WORDS for each answer.

Personality Questionnaires

-- completed during 【25】______

-- used in the past by the 【26】______

-- and the 【27】______

-- nowadays used by 【28】______ of large employers

-- questions about things like: working under pressure or keeping deadlines

-- written by 【29】______ who say candidates tend to be truthful

【25】

点击查看答案

第5题

Researchers who are unfamiliar with the cultural and ethnic groups they are studying m

ust take extra precautions to shed any biases they bring with them from their own culture. For example, they must make sure they construct measures that are meaningful for each of the cultural or ethnic minority groups being studied.

In conducting research on culture and ethnic minority issues, investigators distinguish between the emic approach and the etic approach. In the emic approach, the goal is to describe behavior. in one culture or ethnic group in terms that are meaningful and wit to the People in that culture or ethnic group, without regard to other cultures or ethnic groups. In the etic approach, the goal is to describe behavior. so that generalizations can be made across cultures. If researchers construct a questionnaire in an emic fashion, their concern is only that the questions are meaningful to the particular culture or ethnic group being studied. If, however, the researchers construct a questionnaire in an etic fashion, they want to include questions that reflect concepts familiar to all cultures involved.

How might the emic and etic approaches be reflected in the study of family processes？ In the emic approach, the researchers might choose to focus only on middle-class White families, without regardfor whether the information obtained in the study can be generalized or is appropriate for ethic minority groups. In a subsequent study the researchers may decide to adopt an etic approach by studying not only middle-class, White families, but also lower-income White families, Black American families, Spanish American families, and Asian American families. In studying in ethic minority families, the researchers would likely discover that the extended family is more frequently a support system in ethnic minority families than in White American families. If so, the emic approach would reveal a different pattern of family interaction than would the etic approach, documenting that research with middle-class White families cannot always be generalized to all ethnic groups.

61.According to the first paragraph, researchers unfamiliar with the target cultures are inclined to ____.

A.be overcautious in constructing meaningful measures

B.view them from their own cultural perspective

C.guard against interference from their own culture

D.accept readily what is alien to their own culture

62.What does the author say about the emic approach and the etic approach_____

A.They have different research focuses in the study of ethnic issues.

B.The former is biased while the latter is objective.

C.The former concentrates on the study of culture while the latter on family issues.

D.They are both heavily dependent on questionnaires in conducting surveys.

63.Compared with the etic approach, the emic approach is apparently more ____.

A.culturally interactive

B.culture-oriented

C.culturally biased

D.culture-specific

64.The etic approach is concerned with____.

A.the general characteristics of minority families

B.culture-related concepts of individual ethnic groups

C.features shared by various cultures or ethnic groups

D.the economic conditions of different types of families

65.Which of the following is true of the ethnic minority families in theUSAaccording to the passage_____

A.Their cultural patterns are usually more adaptable.

B.Their cultural concepts are difficult to comprehend.

C.They don't interact with each other so much as White families.

D.They have closer family ties than White families.

点击查看答案

第6题

Can a dog swim（）

A.Yes, I can

B.Yes, it can't

C.Yes, it can

点击查看答案

第7题

can't = can not（）

A.不能

B.能

C.可以

点击查看答案

第8题

Can a fish swim（）

A.Yes, it can

B.No, it can't

点击查看答案

第9题

单项选择。--Can a __run--Yes,it can（）

A.og

B.ird

C.ish

点击查看答案

第10题

Can a hippo walk（）

A.Yes, it has

B.Yes, it can

C.Yes, it does

点击查看答案