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What attitude one adopts toward life matters a lot in one's career choice.英译汉

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第1题

Whenever advertisers want you to stop thinking about the product and to start thinking abo

ut something bigger, better, or more attractive than the product, they use that very popular word "like". The word "like" is the advertiser’s equivalent of the magician’s use of misdirection. "Like" gets you to ignore the product and concentrate on the claim the advertiser is making about it. "For skin like peaches and cream" claims the ad for a skin cream. What is this ad really claiming？ It doesn’t say this cream will give you peaches-and-cream skin. There is no verb in this claim, so it doesn’t even mention using the product. How is skin ever like "peaches and cream" ？ Remember, ads must be read exactly according to the dictionary definition of words. This ad is making absolutely no promise for this skin cream. If you think this cream will give you soft, smooth, and youthful-looking skin, you are the one who has read the meaning into the ad.

The wine that claims "It’s like taking a trip to France" wants you to think about a romantic evening in Paris as you walk along the street after a wonderful meal in an intimate cart. Of course, you don’t really believe that a wine can take you to France, but the goal of the ad is to get you to think pleasant, romantic thoughts about France and not about how the wine tastes or how expensive it may be. That little word "like" has taken you away from crushed grapes into a world of your own imaginative making. Who knows, maybe the next time you buy wine, you'll think those pleasant thoughts when you see this brand of wine, and you'll buy it.

How about the most famous "like" claim of all, "Winston tastes good like a cigarette should"？ Ignoring the grammatical error here, you might want to know what this claim is saying. Whether a cigarette tastes good or bad is a subjective judgment because what tastes good to one per son may well taste horrible to another. There are many people who say that all cigarettes taste terrible, other people who say only some cigarettes taste all right, and still others who say all cigarettes taste good.

The word "like" in an ad often focuses the consumer’s attention on ______.

A．what the advertiser says about the product

B．what magic the product really possesses

C．why the advertiser promotes the product

D．why the product is as good as promised

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第2题

You'll never sell any product that is as important as yourself, so you want to do it right

. Selling yourself--in job interviews, in your performance on the job so you can earn a promotion ,and in working with outsiders so you can make yourself attractive to other companies and thus increase your career progress and your earning power--is your most basic selling job. Almost everybody in business must go through the process at least several times in his or her career.

Having been through the same experience myself several times, I have my own four main rules to follow. They have helped me ,and they can help you ,too:

Ⅰ. Show your future employers what you can do for them. What do you bring that's unique？ To paraphrase President Kennedy: Ask not what your employer can de for you, but what you can do for your employer. Don't tell the person interviewing you what's on your resume(简历) , which they have already read. Tell them instead how you are going to do this job better than anyone else would ;make them think about how good the boss who hired you will look. In other words, sell your advantages, not your features. You do that by talking about your knowledge and your skills--the experience and contacts you have developed in your field and the abilities you have developed over your career.

Ⅱ. Maintain an open attitude. Openness is the quality that is essential in virtually every, kind of social and business talk if you are to be successful. Don't be so businesslike in your behaviour. Communicate your enthusiasm for the job. This is a refreshing characteristic that employers don't always find in job interviews, and the applicant who displays it sometimes will find out later it was the one quality that made a difference.

Ⅲ. Be prepared. Go over the key points you want to make about yourself. Even write them down on a yellow pad and review them several times before the interview. And don't duck(躲避) the hard questions, put them down and then figure out how you are going to answer them. If you've changed jobs three times in the past seven years, expect to be asked why. And if you want to go that extra mile, put yourself through a dress rehearsal(彩排) by having someone play the role of your future employer and "interview" you. That's an extremely effective technique, one that will give you a much better shot at getting that job.

Ⅳ. Ask questions. Asking questions is how you learn, and in a job interview you definitely want to learn about the company just as much as the company wants to learn about you.

You'll never have a better opportunity to get a feel for your future company or boss. Besides, employers respect someone who displays the initiative (主动) to ask intelligent questions about the company. That shows you possess two of the most persuasive (有说服力的) qualities that we just talked about: you are prepared ,and you care.

Having experienced several job interviews, the author has reached the conclusion that you should ______.

A．tell your future employer your unique abilities, have an open attitude, be well prepared and ask questions

B．purposely show yourself off, have an open attitude, be prepared, ask tough questions

C．tell your future employer your unique abilities, be careful about your outer appearance, prepare and ask tough questions

D．sell your features, be prepared, have an open attitude and ask questions

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第3题

In the past fifty years, American society has changed a great deal. Fifty years ago, most

Americans lived in small communities. They rarely moved from one area to another and knew their neighbors at least by name if not by close, personal relations. Life was so personal in those days that people often joked about it.They said that a person could not even stay home from church on Sunday without the whole town knowing about it. It was difficult to keep one's secret in a small community like that, but there was usually a sense of safety, of belonging, and of community togetherness in such places. Except for church and the local movie theater, there was not much entertainment. Some people dreamed about moving to the exciting life of the big cities, but most people were happy to live all their lives in the same community.

Few people experience this type of lifelong relationship or sense of community togetherness now. The American society is much more unsettled now; people often move from neighborhood to neighborhood, city to city, and coast to coast. It is rare to find people who have lived all their lives in one community. Because people move so frequently, they do not have a chance to get to know their neighbors. Perhaps this is also why Americans tend to have a more casual attitude about friendships than people from some other cultures; Americans are accustomed to leaving friends and making new friends. In such an impersonal society, people have lost the habit of saying hello to people they pass on the streets or in the hallways of their apartment buildings.

What is described in the first paragraph？

A．Entertainment in small towns.

B．Americans' adjustment to a moving society.

C．The life style. of Americans in the past.

D．Personal relations in small communities.

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第4题

What is the author's overall attitude toward fridges？A．Neutral.B．Critical.C．Objective.D．Co

What is the author's overall attitude toward fridges？

A．Neutral.

B．Critical.

C．Objective.

D．Compromising.

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第5题

What is the writer' s attitude towards reading slowly and in detail？A．Positive.B．Critical.

What is the writer' s attitude towards reading slowly and in detail？

A．Positive.

B．Critical.

C．Neutral.

D．Indifferent.

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第6题

In the earlier days of computer history, there was a quite widespread concern that compute

rs would take over the world from man one day. Already today, less than forty years later, as computers are relieving us of more and more of the routine tasks in business and in our personal lives, we are faced with a less dramatic but also less foreseen problem. People tend to be over-trusting of the functions of computers and are reluctant to challenge their authority. Indeed, they behave as if they were hardly aware that wrong buttons might be pushed, or that a computer might simply fail to work properly.

Obviously, there would be no point in investing in a computer if you had to check all its answers, but people should also rely on their own internal computers and check the machine when they have the feeling that something had gone wrong. Questioning and routine double checks must continue to be as much a part of good business as they were in pre-computer days. Maybe each computer should come with the following warning: For all the help this computer may provide, it should not be seen as a device that can take the place of fundamental thinking and reasoning skills.

The main purpose of this passage is______.

A．to look back to the early days of computers

B．to explain what technical problems may occur with computers

C．to warn against a mentally lazy attitude towards computers

D．to discourage unnecessary investment in computers

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第7题

What is Jason Ohler's attitude towards e-books？A．Positive.B．Indifferent.C．Cautious.D．Suspi

What is Jason Ohler's attitude towards e-books？

A．Positive.

B．Indifferent.

C．Cautious.