"How did you write your advertisement?" asked one of the listeners, a merchant.
"Here it is," said the man, taking out of his pocket a slip cut from a newspaper. The other man took it and read, "Lost from the City Church last Sunday evening, a black silk umbrella. The gentleman who finds it will receive ten shillings on leaving it at No. 10 Broad Street."
"Now," said the merchant, "I often advertise, and find that it pays me well. But the way in which an advertisement is expressed is of great importance. Let us try for your umbrella again, and if it fails, I'll buy you a new one." The merchant then took a slip of paper out of his pocket and wrote: "If the man who was seen to take an umbrella from the City Church last Sunday evening doesn't wish to get into trouble, he will return the umbrella to No. 10 Broad Street. He is well known." This appeared in the paper, and on the following morning, the man was astonished when he opened the front door. In the doorway lay at least twelve umbrellas of all sizes and colors that had been thrown in, and his own was among the number. Many of them had notes, fastened to them saying that they had been taken by mistake, and begging the loser not to say anything about the matter.
What is an advertisement?
A.A news item.
B.A public announcement in the press, on TV, etc.
C.One way to voice one's view.
D.Public opinions.
Early experimental researchers compared the play of children who had seen aggressive behavior. on television with the play of a control group of children who had watched nonviolent programs.Concern was intensified by findings that indicated a higher level of aggressive play in the violent-television group.Other researchers attempted to determine whether violent programs simply stimulated higher energy levels in children or actually caused them to learn violent and antisocial behavior.The results of different studies conflicted.Some researchers claimed that televised violence actually had a positive cathartic effect, allowing some viewers to release heightening tensions; these findings, however, were not confirmed in further studies.Other scholars pointed out that both prosocial and antisocial behavior. can be learned from television.
Social scientists find it especially difficult to assess accurately the subtle, cumulative effects of viewing a broad variety of television programs throughout childhood.Distinguishing the possible effects of television from other influences at home and at school is also difficult.Current research suggests that moderately higher levels of anti-social behavior. can be traced to television viewing, but further study needs to be done to confirm it.
Because of the long-standing tradition in the U.S.of freedom of speech and of the press, the government would probably not attempt to directly limit or censor the appearance of violence of television.Among the networks and producers, pressure from concerned citizens continues to be balanced by the increasing popularity of high-energy action-adventure programs.
1.What is the passage mainly about?
A.Violence in television programs.
B.Levels of violence in action-adventure series and cartoons.
C.Educational programs for children.
D.Researches on television programs.
2.Those researchers who believe violence on TV has a positive effect on viewers think that ().
A.it teaches people not to use violence to resolve conflicts
B.it stimulates higher energy levels in children
C.it helps let out people's undesirable emotions
D.it helps people to fight various social evils before them
3.A “prosocial” behavior. is one ().
A.that is against the social norm
B.that meets the expectation of the society
C.that a child shows in communication with people
D.that can often be shaped by TV programs
4.Which of the following statements is TRUE according to the passage?
A.Television viewing leads naturally to antisocial behavior.
B.Violence on television does not help shape violent behavior. in children.
C.The effect of violent TV programs on children needs further study.
D.Both prosocial and antisocial behaviors can be learned from violent programs.
5.The last sentence of the passage implies ().
A.the government will have to ban violence on TV under public pressure
B.violence in television programs will continue to appear in the future
C.producers and concerned citizens can work together to clean up TV programs
D.without violence, action-adventure programs would be more popular