Packaging performs two basic functions,()and delivery in logistics
A.marketing
B.package
C.quality
D.transportation
A.marketing
B.package
C.quality
D.transportation
The manufacturer who increases the unit price of his product by changing his package size to lower the quantity delivered can, without undue hardship, put his product into boxes, hags, and tins that will contain even 4-ounce, 8 ounce, one-pound, two-pound quantities of break fast foods, cake mixes, etc. A study of drugstore and supermarket shelves will convince any observer that all possible sizes and shapes of boxes, jars, bottles, and tins are in use at the same time, and, as the package journals show, week by week, there is never any hesitation in introducing a new size and shape of box or bottle when it aids in product differentiation. The producers of packaged products argue strongly against changing sizes of packages to contain even weights and volumes, but no one in the trade comments unfavorably on the huge costs incurred by end less changes of package sizes, materials, shape, art work, and net weights that are used for improving a product's market position.
When a packaging expert explained that he was able to multiply the price of hard sweets by 2.5, from $ 1 to $2.50 by changing to a fancy jar, or that he had made a 5-ounce bottle look as though it held 8 ounces, he was in effect telling the public that packaging can be a very ex pensive luxury, h evidently does come high, when an average family pays about $ 200 a year for bottles, cans, boxes, jars and other containers, most of which can't be used for anything but stuffing the garbage can.
What started the public and Congressional concern about deceptive packaging rumpus'?
A.Consumers' complaints about the changes in package size.
B.Expensive packaging for poor quality products.
C.A senator's discovery of the tricks in packaging.
D.The rise in the unit price for many products.
听力原文: It is said that the public and Congressional concern about deceptive packaging rumpus started because Senator Hart discovered that the boxes of cereals consumed by him, Mrs. Hart, and their children were becoming higher and narrower, with a decline of net weight from 12 to 10.5 ounces, without any reduction in price. There were still twelve biscuits, but they had been reduced in size. Later, the senator rightly complained of a store bought pie in a handsomely illustrated box that pictured, in a single slice, almost as many cherries as there were in the whole pie.
The manufacturer who increases the unit price of his product by changing his package size to lower the quantity delivered can, without undue hardship, put his product into boxes, bags, and tins that will contain even 4-ounce, 8-ounce, one-pound, two-pound quantities of breakfast foods, cake mixes, etc. A study of drug store and supermarket shelves will convince any observer that all possible size and shapes of boxes, jars, bottles, and tins are in use at the same time and, as the package journals show, week by week, there is never any hesitation in introducing a new size and shape of box or bottle when it aids in product differentiation. The producers of packaged products argue strongly against changing sizes of packages to contain even weights and volumes, but no one in the trade comments unfavourably on the huge costs incurred by endless changes of package sizes, materials, shape, art work, and net weights that are used for improving a product's market position.
When a packaging expert explained that he was able to multiply the price of hard sweets by 2.5, from 1 dollar to 2.5 dollars by changing to a fancy jar, or that he had made a 5-ounce bottle look as though it held 8 ounces, he was in effect telling the public that packaging can be a very expensive luxury. It evidently does come high, when an average family pays about 200 dollars a year for bottles, cans, boxes, jars and other containers, most of which can't be used for any thing but stuffing in to the garbage can.
?You will hear a talk presented by a reporter. This talk is about deceptive packing.
?For each question 23—30 mark one letter (A, B or C) for the correct answer.
?After you have listened once, replay the recording.
Consumers are concerned about the changes in the package size, mainly because ______.
A.they hate to see any changes in things they are familiar with
B.the unit price for a product often rises as a result
C.they have to pay for the cost of changing package sizes
Once upon a time (not so very long ago, either!) industrial goods were made to last forever. If you bought a ear or a stove, it was a once-in-a-lifetime investment(投资). You paid good money for it, and you took care of it. Nowadays industry has persuaded us that products shouldn't last a long time. It's cheaper to throw them away than it is to repair them. This has led directly to the "throw-away society" which is a tremendous waste of the earth's resources.
Just think of the cars that are traded in daily, just because they are out of style. Think of the expensive packaging material that is thrown away every time a new object is bought. And we consumers have to pay for that material! Our industrial society has turned us into spoiled children. This wastefulness has got ten us into the mess (困境) we are in now. When we have no resources left, then we'll start to take care of what we have. But why can't we act before this happens? Why can't we go back to being a society in which the prevention of waste is a virtue?
Products used to be made to last ______.
A.for at least five years
B.for ten years
C.for as long as you take good care of them
D.for your whole life
A.Rack
B.Goods traffic
C.Goods allocation
D.Packaging
Intelligent use of the muscles means that____.
A.one always knows what his muscles are doing
B.one performs simple actions without working
C.one's muscles are used only to the extent necessary for each action they perform
D.one improves muscular action consciously
Phil Barton, chief executive of Keep Britain Tidy, 【62】______ its new Dirty Pig campaign, said it was the first time it had investigated which 【63】______ made up "littered England" and the same names appeared again and again. "We 【64】______ litterers for dropping this fast food litter 【65】______ the first place but also believe the results have pertinent (相关的) messages for the fast food 【66】______ McDonald's, Greggs, KFC and Subway need to do more to 【67】______ littering by their customers".
He recognised efforts made by McDonald's, 【68】______ placing litter bins and increasing litter patrols, but its litter remained "all too prevalent". All fast food chains should reduce 【69】______ packaging, he added. Companies could also, reduce prices 【70】______ those who stayed to eat food on their premises, offer money-off vouchers(代金券) or other 【71】______ for those who returned packaging and put more bins at 【72】______ points in local streets, not just outside their premises. A 【73】______ for McDonald's said: "We do our best. Obviously we ask all our customers to dispose of litter responsibly", Trials of more extensive, all-day litter patrols were 【74】______ in Manchester and Birmingham. KFC said it took its 【75】______ for litter management "very seriously", and would introduce a programme to reduce packaging 【76】______ many products. Subway said that it worked hard to 【77】______ the impact of litter on communities, 【78】______ it was "still down to the 【79】______ customer to dispose of their litter responsibly". Greggs said it recognised the "continuing challenge for us all", 【80】______ having already taken measures to help 【81】______ the issue.
62.
A.elevating
B.launching
C.convening
D.projecting
It is not only luxuries which are wrapped in this way, With so many goods now produced centrally and sold in supermarkets it is becoming increasingly difficult to buy anything from nails to potatoes that is not already done up in plastic or paper.
The wrapper itself is of no interest to the shopper, who usually throws it away immediately. Useless wrapping accounts for much o the 31 pounds in weight of rubbish put out by the average London household each week. So why is it done? Some of it, like the wrapping on meat, is necessary, but most of the rest is simply competitive selling. This is stupid. Packaging is using up scarce energy and raw materials and ruining all the time. One big firm reports that its glass, cans and paper have all gone up by 30 per cent in the last couple of months, while plastic has increased by 50 percent and all these prices are still rising. This seems as yet to have had surprisingly little effect on the packaging practice of manufacturers.
Little research is being carried out on the costs in energy and materials of other possible types of packaging. Just how practical is it, for instance, for local authorities to save waste paper and re-manufacture it as egg-boxes? Would it be cheaper to plant another forest to produce new paper?
One reason for the unorganized behavior. of everyone concerned is probably the varied nature of the packaging industry. So many people, with so many different interests of their own, are affected that it is extremely hard to reach any agreement on what should be done. Also, packagers say that preserving forests and preventing waste is not their concerns.
The shopper gets rid of the wrapper immediately because______.
A.he is careless.
B.it adds to the weight.
C.it is difficult for him to handle.
D.it has no importance for him.