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在"This product needs to use one piece of No. 5 battery. ”中告诉我们“这种产品需要使用______
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Notes
1 Variable production costs would be $12 per unit for production volumes up to and including 100,000 units each year. However, if production exceeds 100,000 units each year, the variable production cost per unit would fall to $11 for all units produced.
2 Advertising costs would be $900,000 per annum at a selling price of $30 and $970,000 per annum at a price of $35.
3 Fixed production costs would be $450,000 per annum.
Required:
(a) Calculate each of the six possible profit outcomes which could arise for Gam Co in the coming year. (8 marks)
(b) Calculate the expected value of profit for each of the two price options and recommend, on this basis, which option Gam Co would choose. (3 marks)
(c) Briefly explain the maximin decision rule and identify which price should be chosen by management if they use this rule to decide which price should be charged. (3 marks)
(d) Discuss the factors which may give rise to uncertainty when setting budgets. (6 marks)
Cheese is perhaps the first food to be manufactured that is currently
consumed by humans. The oldest written records have references to cheese S1.______
as a food. Today, cheese is available in an almost numerable variety of
kinds, flavors and consistencies. Cheese is made by many different races of S2.______
people under wide varying conditions all over tide face of the earth. And the S3.______
peoples who eat it like the various flavors and consistencies produced. S4.______
For the better understanding of the art and sciences of cheese-making S5.______
one needs to know what kind of product it is and how the manufacturer pro-
cedures developed over the years. Even though the varieties differ quite
widely in composition, cheese can be characterized as a product made from S6.______
milk in that the protein is coagulated and concentrated. S7.______
For centuries, cheese-making has been a farm and home industry with
the individual producers using surplus milk to make small batches of
cheese. Goat cheese making in the US still follows this general practice. It S8.______
was, and still is to a considerate degree, an art; since the middle of
the 19th century, however, more and more cheese has been made in specially
equipped factories with greater application of science in the manufacturing
procedure. Milk from all species has been used for cheese making. Be- S9.______
cause more attention has been given with increasing the productivity of the
bovine species, a large proportion of commercial cheese is now made from S10.______
cow milk; the milk from the buffalo, zebu, sheep and goats is also used extensively.
【S1】
(30) civilizations developed, greater work efficiency came to be demanded, and (31) tools became more (32) . A tool would (33) a function until it proved (34) in meeting human needs, at which point an improvement would be made. One impetus for invention has always been the (35) for speed and high-quality results--provided they are achieved (36) reasonable costs. Stone pebbles were sufficient to account for small quantities of possessions, (37) they were not efficient enough for performing sophisticated mathematics. However, beads arranged systematically evolved into the abacus. The (38) of this tool can be (39) to the development of commerce in the East around 3000 B.C., and the abacus is known (40) by the ancient Babylonians, Egyptians, Chinese, etc.
A．imagination
B．creativity
C．necessity
D．illusion
Specialization is encouraged, because people whose output is not a complete product but only a part of one can be paid an amount equivalent to their share of the product.
Another advantage of money is that it is a measure of value. In a barter economy it would be necessary to determine how many plates were worth one hundred weight of cotton, or how many pens should be exchanged for a ton of coal.
The process of establishing relative values would have to be undertaken for every act of exchange, according to what products were being offered against one another, and according to the two parties’ desires and preferences.
Thirdly, money acts as store of wealth. It is difficult to imagine saving under a barter system. No one engaged on only one stage in the manufacture of a product could save part of his output, since he would be producing nothing complete. Most products deteriorate fairly rapidly, either physically or in value, as a result of long storage; even if storage were possible, the practice of storing products for years on end would involve obvious disadvantages. If wealth could not be saved, or only with great difficulty, future needs could not be provided.
Using money as a medium of exchange means that_____.
A.you have to sell something in order to buy something
B.you have to buy something in order to sell something
C.you don’t have to buy something in order to sell something
D.the seller and the purchaser are the same person
Specialization is encouraged because_______.A.people can use their money to buy whatever they want
B.people get paid according to their share of the product.
C.people pay great attention to the manufacture of a product
D.people cannot use their money to buy whatever they want
A barter economy is one in which _______.A.value is decided by weight
B.value is decided by number
C.money is used and goods are not exchanged
D.goods are exchanged and money is not used
If one had to save products instead of money, __________.A.this would need years of practice
B.coal, for example, would lose its value
C.they could not be stored for years on end
D.many products would lose their value
How many advantages of money are mentioned in this passage？A.Two
B.Three
C.Four
D.Five
请帮忙给出每个问题的正确答案和分析，谢谢！
The "narrative" sales strategy depends on the salesperson moving quickly into a standard sales presentation. His or her pitch highlights the benefits for the customer of a particular product or service. This approach is most effective for customers whose buying motives are basically the same and is also well suited to companies who have a large number of prospects (可能的主顾) on which to call.
The "suggestive" approach is tailored more for the individual customer. The salesperson must be in a position to offer alternative recommendations that meet a particular customer's needs. One key aspect of the suggestive approach is the need for the salesperson to engage the buyer in some sort of discussion. The salesperson can then use the information gleaned from the customer to suggest an appropriate product or service.
"We tell our salespeople to be like wine stewards," says Mindy Sahlawannee, a corporate sales trainer, "the wine steward first checks to see what food the customer has ordered and then opens by suggesting the wine that best complements the dish. Most companies who use a narrative strategy should be using a suggestive strategy. Just like you can't drink red wine with every dish, you can't have one sales recommendation to suit all customers."
The final strategy demands that a company's sales staff act as "consultants" for the buyer. In this role, the salesperson must acquire a great deal of information about the customer. They do this through market research, surveys, and face-to-face discussions. Using this information, the salesperson makes a detailed presentation tailored specifically to a customer's needs.
"Good sales 'consultants'," says Alan Goldfarb, president of Ad Pro, Inc., "are the people who use a wide range of skills including probing, listening, analysis, and persuasiveness. The best sales 'consultants', however, are the ones who can 'think outside the box' and use their creativity to present a product and close the sale. The other skills you can teach. Creativity is innate. It's something we look for in every employee we hire."
More and more sales teams are switching from a narrative or suggestive approach to a more consultative strategy. As a result, corporations are looking more at intangibles such as creativity and analytical skills and less at educational background and technical skills.
"The next century will be about meeting individual customer needs," says Goldfarb, "the days of one size fits all are over."
The major difference between narrative sales and suggestive sales is that
A．the former highlights the benefits while the latter emphasize the function of the product
B．the former uses more prepared information, the latter has to get ready for unexpected information
C．the former involves no discussion while the latter involves discussion a lot
D．the former is effective in creating demand, the latter is effective in satisfying existing demand
阅读理解：阅读下面的短文，根据文章内容进行判断，正确写“T”错误写“F”。
Feedback from your customers is very important. The more information you have from them, the more competitive you will be in your field. The following techniques will help you know what the customers think of your business.
1. Ask your customers directly and cater to their wishes. This is the simplest way to find out what people want from your service or product. When hotel customers are asked what they want for their breakfast and then the hotel staff are asked what they think the customer wants, the answers are quite different.
2. Be a customer yourself and find out what your customers experience when they use your service. This is one of the most obvious but underused ways for getting feedback. For example, you can act as one of the customers in a wheelchair, and see how you’re treated.
3. Use a focus group. Focus groups are representatives of customers whose job is to provide you with information on their needs and preferences.
4. Use questionnaires and surveys. This is one of the most well-established feedback techniques. When well-conducted, they usually work well.
5. Encourage your front-line staff to build strong relationships with customers. Your front-line staff are the most resourceful and reliable, as well as the least costly, of your customer feedback sources. Their communication with the customers will become important information for improving customer care.
You may deliver the best service in the world. But if it is not what people want, you’re wasting your time. Implement one, two, three or all of the above techniques, and your service and product will improve overnight.
1. Hotel customers and hotel staff think the same about breakfast.{T、F}
2. A good or bad experience of a customer in a wheelchair in your shop shows whether your service is good or not.{T、F}
3. It’s not necessary to know about the customers’ needs and preferences. {T、F}
4. Questionnaires are useful in getting feedback from customers.{T、F}
5. Front-line staff have nothing to do with improving customer service.{T、F}
In recent years universities have been coming under increasing pressure from. both the governments and the public to ensure that they do not remain "ivory towers(象牙塔)" of study separated from the realities of everyday life. University teachers have been encouraged, and in some cases constrained (强逼), to provide more courses which produce graduates with the technical skills required for the commercial use. (78)If Aristotle wanted to work in a university in the UK today, he would have a good chance of teaching computer science but would not be so readily employable as a philosopher.
A post-industrial society requires large numbers of computer programmers, engineers, managers and technicians to maintain and develop its economic growth but "man", as the Bible says, "does not live by bread alone." (79) Apart from requiting medical and social services which do not directly contribute to economic growth, the society should also value and enjoy literature, music and the arts. Because they can also promote economic growth. A successful musical play, for instance, can contribute as much to the Gross National Product through tourist dollars as any other things.
The main idea of the first paragraph is that ______
A．traditional universities do a good job serving the society
B．universities must meet the needs of the society
C．research and teaching are of great importance in universities
D．universities play an important role in our society
根据以下内容回答题：
Traditionally．universities have carried out two main activities：research and teaching．Many expels would argue that both these activities play a critical role in serving the communi-ty．The fundamental question，however，is how does the community want or need to be served？
In recent years universities have been coming under increasing pressure from both the govemments and the public to ensure that they do not remain…ivory towers”(象牙之塔)of study separated from the realities of everyday life．University teachers have been encouraged，and in some cases compelled，to provide more courses which produce graduates with the techni-cal skills required for the commercial use．If Aristotle wanted to work in university in the uk today，he would have a good chance of teaching computer science but would not be so rea．Dily employable as a philosopher．
A post．industrial society requires large numbers of computer programmers，engineers，managers and technicians to maintain and develop its economic growth but“man”，as the Bible says，“does not live by bread alone．”Apart from requiring medical and social services，which do not directly contribute to economic growth，the society should also value and enjoy litera-ture．music and the arts．In these cost-conscious times，it has even been pointed out in justifi-cation for the funding of the arts that they can be useful money earners．A successful musical play，for instance，can contribute as much to the Gross National Product through tourist dollars as any other things．
We can know from the first paragraph that the author__________ ． 查看材料
A.believes traditional’universities have done a good job serving the community
B.believes it remains to be discussed how universities should meet the needs of society
C.thinks some experts require too much of universities
D.thinks universities should do more than just research and teaching
The aim of a letter of application(求职信) is to help you to "sell" yourself. It should state【21】the job you want, and should tell what your abilities are and what you have【22】. It should be simple, human, personal and brief without【23】out any necessary facts. In writing a letter of application, keep in【24】that the things a possible employer is most【25】to want to know about are your qualifications(条件), your achievements(成绩) and your aims. The opening paragraph is perhaps the most important part.【26】the first few sentences fail to【27】the reader's attention, the rest of the letter may not be【28】at all. Try to key your opening remarks to the needs or interests of the employer not【29】your own need or desires. For example, instead of beginning with "I saw your【30】in today's newspaper," you might say "I have made a careful【31】of your advertising during the past six months." or "I have made a survey(调查) in my neighborhood to find out how many housewives【32】your product and why they like it."
Try not to look ordinary. Be clear【33】the kind of job for which you are now【34】. College graduates looking for their first positions often ask, "What can I【35】in a letter？ Employers want experience--which, naturally, no【36】has." The answer is that everything you have ever done is【37】
It is important to write a good strong closing for your letter.【38】a specific request for an interview or give the possible employer something certain to do or expect. An excellent【39】is to enclose(内附) a stamped, self- addressed envelope with your letter. That makes it【40】for a possible employer to get in touch with you.
(61)
A．clearly
B．carefully
C．obviously
D．easily
