What does the image “lamb” stand for in William Blake's poem "The Lamb"?
become very popular、They‟ve also given customers a point of reference when thinking about a company、Good brand might help
companies avoid costs and bring them greater profits.
Usually companies create names that are easy to learn and remember、Firstly the name should create interest、Rhymes and humor are
some ways to gain interest, but there are others as well、Think about your customers and what would interest them、Secondly, the name
should present a picture or image、People remember them most because the name is stored in pictures and words、Thirdly, the name
should be meaningful、It can be done with lots of advertising, but names that are themselves more meaningful to customers are more
easily stored in memory、More important, the name should have meaningful associations that show the benefits customers want、Then the
name should have some emotion、Emotional associations are easier to learn and remember、The Love Boat, for instance, is very easy to
remember、Finally, the name should be simple so that it is easier to learn and remember.
16、Why does the passage mention the brand names such as McDonald‟s and GM in the first paragraph?()
A、To show that a good brand name is significant for a company.
B、To tell readers that they are important and popular terms.
C、To introduce some well-known brand names to readers.
D、To explain why those companies are successful.
17、According to passage, a good brand name___________.
A、must be shown in pictures B、must be advertised a lot
C、is attractive to customers D、is always full of humor
18、Which of the following is most important in thinking a brand name popular?()
A、Being easy to remember、B、Having lots of advertisements.
C、Gaining support from association、D、Showing the benefits customers can have.
19、Which of the following statement is TRUE?()
A、People prefer strange brand names to ordinary ones.
B、Customers re interested in emotional brand names.
C、Brand names advertised in pictures are easy to make.
D、A brand name has little to do with a company‟s profits.
20、What is the main purpose of this passage?()
A、To tell how difficult it is to make a good brand name.
B、To compare different ways of choosing brand names.
C、To recommend some popular brand names.
D、To introduce what a good brand name is
What does“meteorological experts”mean in paragraph three?_______
A.predictors
B.witch
C.weatherman
D. a kind of Englishman
The suggestion that bees were not pulling their weight met with skepticism from British beekeepers.Glyn Davies,the President of the British Beekeepers Association,said that bees were not lazy but efficient,“At any particular stage in its energy by doing nothing.Each bee has a unit of life energy and the faster it works,the faster it dies.They are being very wise and perhaps humans should try to follow their example instead of running about like headless chickens.”
The idea of the busy bee is several thousand years old.One current author who has nothing but admiration for the bee is Paul Theroux,the novelist and part-time beekeeper.“I have never seen a bee sleeping.My bees never stop working,”he said.Mr.
Theroux added that Prof.Menzel’s research could have been affected by his national origins.“Perhaps in comparison to the German rate of work,the bee does look lazy,”he said.
Few people think that the busy bee idea will go away,despite the efforts of Prof.Menzel.It seems absurd to apply the word“lazy”to a colony of creatures capable of producing something so extraordinary as honeycomb.The truth is that bees give us an inferiority complex that is not entirely unjustified.In fact,the worship of bees seems to be undergoing a renaissance.IBM recently ran a series of ads drawing on the“waggle dance”of bees,telling businessmen to“make your business waggle.”
36.Prof.Randolf Menzel’s latest research .
A.challenges our knowledge of the relations among bees
B.confirms our knowledge of the relations among bees
C.challenges our perception of the nature of bees
D.confirms our perception of the nature of bees
37.Prof.Randolf Menzel would disagree that .
A.bees are hard working
B.bees are quick learners
C.bees have intelligence
D.bees have good memory
38.According to Glyn Davies,what should we learn from bees?
A.How to work faster.
B.How to live longer.
C.How to cooperate with each other.
D.How to improve work efficiency.
39.It could be inferred from Paragraph 3 that the Germans .
A.are easily affected by their national characters
B.are extremely busy and hard working
C.have many things in common with bees
D.tend to look down upon lazy people
40.The IBM ads in the passage are used to .
A.show the popularity of the idea of busy bees
B.emphasize the negative image of busy bees
C.initiate public discussions on the busy bee image
D.question the comparison of busy bees to humans
A.is
B.have
C.are
D.is being
What does the word "raise" (Line 3, Para. 3) mean?
A.Bring up.
B.Collect.
C.Put on.
D.Lift.
What does the sentence "But stereotypes are often badly outdated" mean?
A.The stereotype of Germans is always the same.
B.People in other countries have bias with Germans.
C.Germans are different from what they used to be thought.
D.Germans have been out-of-date.
What does "it' in line 2 can most probably be replaced by?
A.Parents increasing children's language development.
B.Reading techniques being simple.
C.Parents reading to children.
D.Children's intelligence development.
What does the author tell us in this passage?
A.How trees help prevent droughts and floods.
B.The relationship between trees and man.
C.How an empire fell to pieces in ancient times.
D.A story of trees.
What does a man do when he cannot get exactly what he wants?
A.He buys a similar thing of the color he wants.
B.He usually does not buy anything.
C.At least two of his requirements must be met before he buys.
D.So long as the style. is right, he buys the thing.