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宝洁公司产品品牌有飘柔、舒肤佳、南孚等300多个,这是()。
A.个别品牌策略
B.统一品牌策略
C.分类品牌策略
D.统一企业名称+个别品牌
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A.个别品牌策略
B.统一品牌策略
C.分类品牌策略
D.统一企业名称+个别品牌
A.推进商标策略
B.家族商标策略
C.等级商标策略
D.类似商标策略
A.应收账款就是白条,时间越长收回的可能性越小
B.一般来说,应收账款金额较大的公司,其产品竞争力和品牌影响力不够强
C.优秀的公司应收账款占总资产的比率一般大于3%
D.通过应收账款虚增收入非常容易,造假难度比较低
A.对公司的品牌产生感情和依靠
B.有向身旁的朋友介绍公司的产品的意向
C.即使碰到对公司产品的不满意,也不会向公司投诉
D.重复购置
Reexamine the capital investment decision in the disposable diaper industry (Example 15. 3) from the point of view of an incumbent firm. If P&G or Kimberly-Clark were lo expand capacity by
building three new plants, they would not need to spend $ 60 million on R&D before start-up. How does this aleck the NPV calculations in Table 15. 5? Is the investment profitable at a discount rate of 12 percent?