The consumer () behavior. refers to the purchase of products for personal use.
A.buy .
B. buying
C. buys
A.buy .
B. buying
C. buys
Advertising (falls into) two (main) (category): consumer advertising (and) trade advertising.
A.falls into
B.main
C.category
D.and
Advertising can persuade the consumer to buy worthless products by______.
A.stressing their high quality
B.convincing him of their low price
C.maintaining a balance between quality and price
D.appealing to his buying motives
The passage tells us that—一.
A. sometimes advertisements really sell what the consumer needs
B. advertisements occasionally force consumers into buying things they don't need
C. the buying motives of consumers are controlled by advertisement
D. fire insurance is seldom a worthwhile investment
When a consumer finds that an item she or he bought is faulty or in some way does not live up to the manufacturer's claim for it, the first step is to present the warranty, or any other records which might help at the store of purchase. In most cases, this action will produce results. However, if it does not there are various means the consumer may use to gain satisfaction.
A simple and common method used by many consumers is to complain directly to the store manager. In general, the "higher up" the consumer takes his or her complaint, the faster he or she can expect it to be settled in such a case, it is usually settled in the consumer's favor, assuming, he or she has a just claim.
Consumers should complain in person whenever possible, but if they cannot get to the place of purchase, it is acceptable to phone or write the complaint in a letter.
Complaining is usually most effective when it is done politely but firmly and especially when the consumer can show what is wrong with the item he has bought. If this cannot be done, the consumer will succeed best by presenting specific information as to what is wrong, rather than by making general statements. For example "The left speaker does not work at all and the sound coming out of the right one is unclear" is better than "This stereo does not work".
The store manager may advise the consumer to write to the manufacturer if so, the consumer should do this, stating the complaint as politely and as firmly as possible. But if a polite complaint does not achieve the desired result, the consumer can go a step further. She or he can threaten to take the seller to court or report the seller to a private or pubic organization responsible for protecting consumers' rights.
When a consumer finds that his purchase has a fault in it, the first thing he should do is to ().
A.complain personally to the manager
B.threaten to take the matter to court
C.write a firm letter of complaint to the store of purchase
D.show their written proof of the purchase to the store
If a consumer wants a quick settlement of his problem, it's better to complain to ______.
A.a shop assistant
B.a store manager
C.the manufacturer
D.a public organization
It can be inferred from the passage that a smart consumer should______.
A.think carefully about the benefits described in the advertisements
B.guard against the deceiving nature of advertisements
C.be familiar with various advertising strategies
D.avoid buying products that have strong emotional appeal
The passage tells us that______.
A.sometimes advertisements really sell what the consumer needs
B.advertisements occasionally force consumers into buying things they don't need
C.the buying motives of consumers are controlled by advertisements
D.fire insurance is seldom a worthwhile investment
It can be inferred from the passage that a smart consumer should______.
A. think carefully about the benefits described in the advertisement
B. guard against the deceiving nature of advertisements
C. be familiar with various advertising strategies
D. avoid buying products that have strong emotional appeal
A simple and common method used by many consumers is to complain directly to the store manager. In general, the "higher up" the consumer takes his or her complaint, the faster he or she can expect it to be settled. In such a case, it is usually settled in the consumer's favor, assuming he or she has a just claim.
Consumers should complain in person whenever possible, but if they cannot get to the place of purchase, it is acceptable to phone or write the complaint in a letter.
Complaining is usually most effective when it is done politely but firmly, and especially when the consumer can demonstrate what is wrong with the item in question. If this cannot be done, the consumer will succeed best by presenting specific information as to what is wrong, rather than by making general statements. For example, "The left speaker does not work at all and the sound coming out of the right one is unclear" is better than "This stereo (立体声音响) does not work."
The store manager may advise the consumer to write to the manufacturer. If so, the consumer should do this, stating the complaint as politely and as firmly as possible. But if a polite complaint does not achieve the desired result, the consumer can go a step further. She or he can threaten to take the seller to court or report the seller to a private or public organization responsible for protecting consumers' rights.
When a consumer finds that his purchase has a fault in it, the first thing he should do is to ______.
A.complain personally to the manager
B.threaten to take the matter to court
C.write a firm letter of complaint to the store of purchase
D.show some written proof of the purchase to the store
A.satisfied
B.catered to
C.motivated
D.created
The passage is mainly about______.
A. how to make a wise buying decision
B. ways to protect the interests of the consumer
C. the positive and negative aspects of advertising
D. the function of advertisements in promoting sales