Managers perform. four basic functions. The amount of time they devote to each depends

on the situation of the firm and of the manager within the firm. First, managers engage in goal and planning (determining where the firm should be going and how to get there), Three types of plans, from the broadest the most specific, are strategies, tactical plans, and standing plans. Next, managers organize resources and activities to accomplish results in an efficient and effective manner. Then, managers must lead and motivate others to inspire them to work in the best interest of the organization. Finally, managers must control ongoing activities, through continual evaluation and regulation, to keep the organization on course as it pursues its goals.