A.0.78
B.0.02
C.0.7
D.0.62
A.involved the payment of higher wages
B.required skill in:detailed tasks
C.was assumed to be less characterized by sex segregation
D.was more readily accepted by women than by men
The influence of advertising is felt in every phase of American life. (The advertiser made the cigarette synonymous with masculine virility and suave sophistication.) He gave birth to the multi-million dollar chewing gum industry by promising to double the public's pleasure and fun. Brand names for tooth-pastes, soaps, detergents, and deodorants have, through his efforts, become household expressions. Perhaps a public service was performed when advertisers were asked to convince the American public that it should eat horse mackerel. The advertising industry met this challenge by changing the horse mackerel's name to tuna fish.
Which of the following expresses the main idea?
A.Advertising molds public opinion.
B.The American public lacks taste.
C.The Federal Government should control advertisers.
D.Advertising increases the cost of living.
Globe jobs were for life-guaranteed until retirement. For 15 years I had prospered there—moving from an ordinary reporter to foreign correspondent and finally to senior. I would have a life time of security if I stuck to it.Instead, I had made a decision to leave. I entered my boss’s office. Would he rage?I wondered. He had a famous temper. “Matt, we have to have a talk,” I began awkwardly.“I came to the Globe when I was twenty-four. Now I’m forty. There’s a lot I want to doinlife. I’m resigning.” “To another paper?” he asked. I reached into my coat pocket, but didn’t say anything. I handed him a letter that explained everything.It said that I was leaving to start a new media company. We were at a rare turning point in history. I wanted to be directly engaged in the change.“I’m glad for you,”he said, quite out of my expectation.“I just came from aboard of directors meeting and it was seventy-five percent discouraging news. Some of that we can deal with. But much of it we can’t,” he went on.“I wish you all the luck in the world,”he concluded.“And if it doesn’t work out, remember, your star is always high here."
Then I went out of his office, walking through the news room for more good-byes. Everybody was saying congratulations. Everybody--even though I’d be risking all on an unfamiliar venture: all the financial security I had carefully built up.
Later, I had a final talk with Bill Taylor, chairman and publisher of the Boston Globe. He had turned the Globe into abillion-dollar property. “I’m resigning, Bill,” I said. He listened while I gave him the story. He wasn’t looking angry or dismayed either. After a pause, he said,“Golly, I wish I were in your shoes.”
From the passage we know that the Globe is a famous 。
A.newspaper
B.magazine
C.temple
D.church
If the writer stayed with the Globe 。
A.he would be able to realize his lifetime dreams.
B.he would let his long favourite dreams fade away
C.he would never have to worry about his future life
D.he would never be allowed to develop his ambitions
The writer wanted to resign because .
A.he had serous trouble with his boss.
B.he wanted to be engaged in the new media industry.
C.he got underpaid at his job for the Globe.
D.he had found a better paid job in a publishing house.
When the writer decided to resign the Globe was faced with .
A.a trouble with its staff members
B.a shortage of qualified reporters
C.an unfavorable business situation
D.a promising business situation
By saying“I wish I were in your shoes”(in the last paragraph) Bill Taylor meant that .
A.The writer was to fail.
B.The writer was stupid
C.He would reject the writer’s request
D.He would do the same if possibl